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Fat Tomato brings old-world Italian pizza-making to Holyoke with three distinct styles: New York thin crust with a slight char, Roman style, and Sicilian pizza. All pies are hand-crafted and baked in a deck oven using imported Italian flour, fresh crushed tomatoes made without artificial sweeteners or dyes, and all-natural cheese with no preservatives or whitening agents. Beyond pizza, the shop stocks imported Italian products—pastas, oils, tomatoes—and offers fresh-made ready-to-go meals and handcrafted Italian pastries and desserts. Regulars praise the pepperoni pizza's ability to reheat well in a toaster and highlight the quality of the prepared lunch containers.