Rico's Pizza was opened in 1985 by 3 brothers and their father at the West end of Corning's Historic Gaffer District, featuring NY Style Pizza along with salads, subs, and chicken wings. The restaurant was known for friendly customer service and was the first in the area to accept major credit cards and offer free delivery. After a 1994 renovation with decor designed by Robert Manchester, the restaurant expanded its pizza offerings to include specialty options like Mexican pizza with jalapeños, White Broccoli with Garlic, and Chicken Wing pizza.