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AJ's Family Pizza & BBQ on Pleasant Street in Attleboro operates as a family-owned pizzeria built on hand-tossed dough—a technique they emphasize for its superior crust texture and even stretch compared to machine methods. They source ingredients locally when possible and maintain a philosophy of ingredient quality over quantity, removing items from the menu if they can't meet their standards. The kitchen will custom-make pizzas with available ingredients beyond the standard menu. The restaurant frames itself around family values and treating customers as part of their operation.